If you want to be a success in today's music world, you'd better become a promotion fanatic. Here's all you need to learn about how to get new business. You'll discover the real strategies that let you leverage your success and status to keep bringing in more business. Prepare your mind for self-promotion and master the technical aspects. Create an image and learn to clarify what you are trying to say. Fisher will teach you to gather marketing information about your segment of the music industry and how to understand and use many promotional tactics such as networking to establish and maintain your efforts. Ruthless self-promotion is about making your music business stronger by building upon the success you've already achieved. By the author of the MixBooks favorite How to Make Money Scoring Soundtracks and Jingles.